Haden Applied
AI workflow automation Agent development Embedded delivery
We do the work.
You only pay when it works.
We take a repetitive workflow your team does by hand, build the system that does it, and run it in your tools. You agree the number it should move up front, and part of what we earn rides on actually moving it.
What this actually is
Take one repetitive job, like matching every supplier invoice to its purchase order. Your team does it by hand, all week. We build the system that does it, put it into your tools, and run it. Here is one, working.
- Read from the PDF
- Matched to its PO
- Coded to the ledger
- Posted, no hands
Illustrative. One real workflow, with your numbers in their place.
The alignment
You are not buying software. You are buying the work, done.
You have probably tried this already. A few AI tools, a contractor, a weekend lost to prompts. None of it stuck, because none of it knew how your business actually runs. Either way, the risk landed on you.
That is the pattern. Almost everyone sells AI as access: a seat, a licence, a tool for your team to run. The work of getting value from it stays with you. The thing worth paying for was never the access. It was the work getting done.
So we carry more of it. We deliver the output of the workflow itself, put part of our own pay on the result, and keep the system on your stack so it is yours either way. That alignment is the product.
Why we price this way
Most AI work never reaches production. Everyone has measured it.
The firms selling AI transformation have published the failure rate of their own category. The work stalls in pilots, and the bill arrives regardless. Their numbers, not ours.
- ~90% of function-specific gen AI use cases stay stuck in pilot McKinsey, 2025
- 74% of companies have yet to show tangible value from AI BCG, 2024
- 8% are scaling AI at an enterprise level Accenture, 2025
- 23% say their gen AI has delivered more revenue or lower cost Bain, 2025
The technology is not what stalls. The work stalls because the people building it are paid for the building, whether or not it ever ships. We are paid the other way.
How we price
We price around the work, and share the win.
We agree the number we are moving and what it is worth before we start. You pay for the system we build and run. On top of that we put real money on the result: when the number crosses the line we agreed, we earn a bonus, and when it does not, we do not.
Our upside is tied to yours. Nobody charging by the hour or the seat does that.
Illustrative. The number and the line are set with you.
01 / How it works
We find the work.
We sit inside your operation and find the one or two workflows where manual effort costs you most. Not a survey. We watch the work happen.
02 / How it works
We ship it to production.
A working system on your stack and your data. Not a pilot, not a deck. It runs, it is monitored, and it is built to keep running.
03 / How it works
We share the win.
We agree the number up front, then we move it. You pay for the system, and part of what we earn rides on the result, so our incentive is the same as yours.
bonus as the number falls
Start with the maths
What is one workflow costing you?
Take a whole workflow your team runs by hand, week in, week out. Count everyone who touches it. The yearly number is usually bigger than anyone has stopped to add up.
This workflow costs you, per year
A$101,200
Automating most of it returns, per year
A$70,840
Illustrative only. Assumes 46 working weeks and that automation removes about 70% of the effort, returning every year it keeps running. We replace these with your real figures in the teardown.
What compounds
The technology is necessary. It is not the moat.
The models are a commodity and they improve every quarter whether we do anything or not. What compounds is context.
Every engagement teaches the system how this kind of work actually gets done. That understanding is the thing a competitor cannot buy.
When the work is trusted answers from your own guidance, see Haden Knowledge.
How we work
A few clients at a time, the builders in the room.
We take on few engagements on purpose, so the people who design the system are the people who ship it. Here is what that gets you.
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No layer between you and the work.
You talk to the people building the system, not an account manager relaying it back to a bench.
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Senior hands, not a learning exercise.
Your problem is solved by people who have shipped this kind of system before, not juniors practising on you.
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The outcome is agreed up front.
We write down the number we are moving and what it is worth before we start.
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You keep what we ship.
The system runs on your stack and your data. It is yours, with us or without us.
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We run our own systems too.
We do not only build for clients. We build and run our own products in production, so the work we ship is battle-tested, not a first attempt on you.
Haden Applied is one of the companies built and run by Haden.
Questions
Straight answers.
We tried AI and it didn't stick.
Most pilots die because they are built next to the work instead of inside it. We embed, ship to production, and measure whether the number actually moved.
How does pricing work if there are no prices listed?
We agree the outcome and what it is worth up front. We are paid on the result, not by the hour or the seat. We carry the risk of delivering it.
What kind of work do you take on?
Operational work that runs every week and still depends on people copying, checking, drafting, and chasing. The kind that lives in documents, spreadsheets, and inboxes.
Will this run on our systems and our data?
Yes. We build on your stack and your data, and the system stays with you. There is nothing to hand over and nothing to lock you in.
How long before something is running?
We scope for a working system in production early, then improve it against the number. You should see real output, not a roadmap, in the first phase.
Send us one workflow your team does by hand every week. We will send back what moving it is worth and how we would ship it.
Get a workflow teardownNo deck, no obligation. You keep the teardown whether or not we work together.